It will remain Hard Rock until 2019 when the turnover happens. Then came the acquisition by Richard Branson last week. Due to debt issues from the recession at the time, Brookfield asset management would end up taking over the property in 2011. Moving ahead to 2006, Morton then decided to sell the Las Vegas property to Morgan’s Hotel Group for a price of 770 million dollars.Ģ007 began another expansion to the Hard Rock with this cost now being 750 million dollars. In 1999, there was 100 million add-on that multiplied the occupancy of the hotel times two. By that time, the Hard Rock brand was a known entity, so entering into the Vegas market made sense. It all started back in 1995 when Hard Rock co-founder Peter Morton decided to invest 80 million into building a Hard Rock hotel near the Las Vegas Strip. Today we are going to look at some of the history of the Hard Rock Hotel and Casino in Las Vegas.

Over five acres there is going to be multiple pools, new restaurants and everything else that a resort could use to rejuvenate it. The second part is that there is going to be a full renovation of the 60,000 square foot casino. One part is that all of the celebrity/music memorabilia is going to stay at the resort in Las Vegas. Last week, Virgin Founder Richard Branson attended a press conference to announce the acquisition. The hotel is going to be renamed to Virgin Hotels Las Vegas. By now you have probably heard the news that the Hard Rock Hotel and Casino in Las Vegas is going to become a Virgin property.

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